Flodesk Review - reasons why it is the best email marketing platform

Flodesk is the new email marketing service on the block. Hot on the heels of Convertkit and Mailchimp, it has a unique business model. One flat price for unlimited subscribers and unlimited subscribers and easy to use and beautiful templates, forms and emails. In this Flodesk review i'll walk you through why I love Flodesk!

flodesk review - mobile screens showing flodesk

Flodesk Review

Setting up your Flodesk is very simple, stay tuned to this Flodesk review to learn how. New account holders get a 30-day free trial to see if it's for you. You sign up with your email and then you're sent an email verification link. You then click on the link in your email to verify your address and you're then all signed up!

The dashboard is super easy to navigate and it's design is simple and minimal. Everything is split into 4 sections - emails (for previous emails you've sent), audience (subscribers), forms and workflows. Workflows are where you set up your email sequence.

But don't worry after signup Flodesk sends you a series of emails on setting up your account. This includes:

  • How to set up your logo and brand
  • How to design a welcome email
  • How to embed your form
  • And how to create a series of automated emails


Flodesk unlike Convertkit uses a visual builder and has way more customisation options. With a whole host of pre-formatted templates based ongoals such as 'welcome, 'news' or 'make money'.

To customise just click on any of the sections,you can tweak your:

  • Layout
  • Colors
  • Font including size and color
  • Letter spacing
  • Formatting of links
  • Replace images
  • Delete and duplicate sections

You can even upload PDFs that your readers can easily download. Set your brand colors and logos in Flodesk's settings to make creating emails quicker and easier.

Flodesk review - the pro's

Pretty emails quickly and easily

In Flodesk, you can create beautiful, on brand emails in minutes, they even have some beautiful templates to get you started. This is truly where they shine, neither Mailchimp or Convertkit provide well designed templates . Flodesk is also a hell of a lot easier to use.

To make designing emails easier they have access to a variety of stunning fonts, they are carefully chosen and aren't just the usual google fonts.

You can also set your brand preferences in your account settings to ensure consistency and eliminate the need to manually add these to each email. This includes logo, address, social media links, colors, website address and your instagram feed. Yes you can include your Instagram feed on every email.

Beautiful forms

Flodesk makes forms as easy to create as its emails.

Creating a form is really intuitive. Choose from a popup, inline or full page form. You'll be greeted with a variety of customisable forms. Just edit your text and assign it to a segment and you're good to go.

Segmenting lets you personalise your emails to keep them relevant to your audience. 

With Flodesk you can segment manually, automatically, or by filtering subscribers.

To embed it to your site, just copy the provided code and add it to your site.

One low cost fee

Most other email marketing platforms charge you more and more dependant on how many subscribers you have or how many emails you send. Flodesk is different.

For $38 per month you benefit from unlimited subscribers and unlimited emails. But it gets better I can offer you 50% off your Flodesk subscription for the lifetime of your account. So instead of paying $38 per month, you can get full unrestricted access for $19 per month. This is a limited offer and only whilst they're in private beta so jump on this now.


With Flodesk you can send beautiful emails as one-offs or as steps in a workflow.

You can use workflows in many ways but I use it to send out my lead magnet to new subscribers. You basically select the segment they've signed up to and specify the email to send to them and when it should be sent. This automates the process of sending out freebies to subscribers. Neat, huh?!


  • Lacks A/B testing
  • No resending of email to subscribers who haven't opened emails.
  • No built in option to add extra fields to forms. Just names and email fields can be added.
  • Lacks integrations but this will likely change as they add new features regularly.

So there you have it. I fully recommend Flodesk. I use it on this site for good reason. It's intuitive, has beautifully designed templates, low in cost and as a new service is always having new features added.

I hope you've enjoyed this Flodesk review and you now have all the information you need to make an informed decision.

Sign up to Flodesk here

Hey there

I'm Adelaise. Ethically Living is a modern lifestyle site for the modern vegan. Here you'll find tasty and easy vegan recipes, sustainability tips, travel guides and cruelty-free beauty. Enjoy and stay a while.

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